Salesforce Decode
Salesforcedecode
Back to questions
Financial Services CloudIntermediatereferralspartnersdistribution

Implement referral and partnership management in FSC

Real World Scenario

Bank refers wealth management leads to affiliate advisor network requiring tracking and revenue sharing.

Expected Answer

• Referral object linking source branch target advisor outcome • Lead conversion to Household Contact FA upon win • Referral fee calculation rules Decision Matrix or CPQ • Partner community Experience Cloud for referral status visibility • SLA tracking referral response time compliance • Reports referral conversion by branch product • Consent data sharing bank affiliate legal agreement reflected

Follow-Up Questions & Answers

Click to expand — each follow-up includes a direct, interview-ready answer

Direct answer: Referral object linking source branch target advisor outcome Also consider: Lead conversion to Household Contact FA upon win In practice: Referral fee calculation rules Decision Matrix or CPQ Balance speed of delivery with maintainability.

Architect Perspective

Referral tracking is revenue attribution—architect early or lose partner trust on fee disputes.